GOING ALL-OUT
What inspires job hunters to do something to stand out from the pack? Is it the knowledge that they’re skilled at job hunting, or do they do something extraordinary that turns nonresults into results?
After more than a year of fruitless searching on and off, Hanna Phan (sliderocket.com) was so frustrated that she embarked on a mid-course correction. Getting informational interviews from networking individually and at events, using social media and targeting specific companies hadn’t created a winning formula.
Hatching a new plan - starting with her first-choice company – could make something happen. She invested three weeks in developing strategy for a high-tech campaign utilizing an online application combined with social media. Phan threw herself into the process and, inspired herself, pulled out all the stops to develop what became her entertaining, informative and visually appealing “presume” (presentation resume).
Company lore has it that she targeted the CEO by tweeting him her online presentation on his company’s software. His response arrived in minutes – tweeted from 30,000 feet in the air.
As soon as he stepped off the plane, they scheduled an interview by telephone. Shortly thereafter, Phan became a product manager at SlideRocket Inc. See why:
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