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Thursday, Feb. 08, 2007
Strengths of newspaper advertising
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- Credibility - a high degree of familiarity, acceptance and respect from the community.
- Reaches a relatively mass audience in a market with a single exposure.
- Strongest medium in overall penetration of the adult, upscale market.
- Medium that most adults say has the most believable advertising.
- People turn to this medium most for local news and advertising information.
- Short deadlines allow advertisers to respond quickly to business and competitive changes.
- Has the ability to educate consumers by communicating lengthy, complex or detailed information and descriptions in a single ad.
- Offers a variety of ad sizes, products and placement to meet advertisers' goals.
